About us
The Humans Behind the Fruit
A mother's mission to give her kids real, clean food - and a marketer's instinct to share it with everyone.
Sheenam Arora
Co-Founder
Sheenam spent over 17 years in the world of finance and strategy - from Morgan Stanley's trading floors to leading finance at one of India's largest food delivery companies. She's navigated billion-dollar deals, built teams from scratch, and advised some of the country's fastest-growing startups.
But her most important role? Being a mum. When she started reading the labels on snacks her kids were eating, she was shocked. Hidden sugars, unpronounceable preservatives, misleading “natural” claims. She knew there had to be a better way.
That frustration became fuel. Sheenam brings the rigour of a finance leader and the instinct of a mother who refuses to compromise on what her family eats.
Gagan Arora
Co-Founder
An IIT Roorkee engineer turned marketer, Gagan has spent two decades building brands people love - from launching iQOO as CMO of Vivo India, to scaling Foodpanda to millions of users. He's always been obsessed with one question: how do you make people care about something new?
When the family discovered freeze-dried fruit in Vietnam and their kids couldn't get enough of it, he had his answer. Not through flashy ads or clever campaigns - but through a product so honest it sells itself.
Gagan brings the brand-building playbook, digital strategy, and the scrappy energy of a serial entrepreneur who's built companies from zero to millions of users.
A Trip to Vietnam Changed Everything
It started with a simple question every parent asks: “What should I feed my kids?” Sheenam had always been careful about what her children ate. But the more she looked, the more frustrated she became. The snacks marketed as “healthy” were anything but - loaded with hidden sugars and preservatives dressed up in cheerful packaging.
On a family trip to Vietnam, they discovered freeze-dried fruits at a local market. Real fruit - nothing added - with an incredible crunch that their kids couldn't get enough of. They packed their suitcases with as many bags as they could carry. Back home, the stash ran out in days.
Friends and family kept asking: “Where can we buy this?” That question became a company. Gagan brought his years of brand-building experience. Sheenam brought her strategic and financial acumen. Together, they built Only Fruits - sourcing directly from Vietnamese orchards, freeze-drying to preserve 97% of natural nutrients, and packing with one simple rule: if we wouldn't feed it to our own kids, it doesn't ship.
Fruit was chapter one. Then they looked at the vitamin aisle and found the same problem - gummies loaded with artificial colours and unnecessary fillers. So they applied the same standard to daily nutrition: real strawberry fruit puree, Calcium and Vitamin D3 for growing bones, 21 essential vitamins, and honest labelling you can actually read.
Our values
What We Stand For
Radical Transparency
If it's in the pack, it's on the label. Always. No fine print, no hidden ingredients, no asterisks.
A Mother's Standard
Every product passes the test: would we feed this to our own kids? If the answer isn't a resounding yes, it doesn't ship.
Direct from Source
We know the orchards in Vietnam. We visit. We verify. No middlemen, no shortcuts, no compromises on quality.
“Our kids deserved better snacks. So do yours.”
Shop Only Fruits →